
Branding & Identity
Look Professional. Feel Confident. Get Noticed.
Your brand is more than your logo—it's the feeling people get when they interact with your business.
At Wolf Consultings, we help small and mid-sized businesses build brands that stand out, connect emotionally, and inspire trust—without the confusion or corporate fluff.
Whether you're just starting out, rebranding, or tightening up a scattered identity, we provide the tools, strategy, and creative direction to make your brand feel cohesive, credible, and memorable.
💡 Why Branding Matters
If your brand doesn’t feel clear or consistent, neither will your message.
And when your message is confusing, potential customers hesitate—or leave.
A strong brand:
Makes you instantly recognizable
Builds emotional connection and customer loyalty
Boosts trust and credibility (especially when people are comparing you to competitors)
Makes marketing easier and more effective
🧰 What’s Included in Our Branding & Identity Services
🎨 Brand Identity
We help you define the soul of your business:
Mission, values, and brand story
Brand voice and tone (how you sound)
Visual direction (how you look and feel)
You’ll walk away with a clear identity that aligns your team, attracts your ideal customer, and scales with you.
🖼 Logo Design
You only get one chance to make a first impression.
We craft simple, professional logos that reflect your personality and work across every format—web, print, signage, you name it.
Includes:
2-3 custom logo concepts
Final files in multiple formats (color, black & white, transparent background)
Icon and social media-ready versions
📘 Brand Book
Think of this as your brand’s instruction manual.
It documents your identity, messaging, and visual style—so anyone on your team (or hired later) can stay on-brand.
Covers:
Voice, tone, and messaging examples
Taglines and positioning statements
Usage rules for your logo, fonts, and colors
Imagery and layout guidelines
Perfect for teams, franchises, or any growing business.
🧭 Visual Style Guide
For businesses that just need the visual rules.
This includes your approved fonts, color palette, image styles, and layout tips—everything you need to keep things looking sharp and consistent.
✍️ Editorial Style Guide
Great writing builds trust.
We help you set the tone with clear writing rules for emails, blogs, ads, and social media—so your brand voice is unmistakable.
Includes:
Grammar and punctuation preferences
Formatting and structure guidelines
Voice and tone rules with examples
📊 Presentation Slides & Pitch Decks
Polished, on-brand slide decks designed to impress.
Whether you're pitching investors, onboarding clients, or presenting to your team, we make your slides both beautiful and effective.
We design:
Sales decks
Investor pitch decks
Internal presentations
Event or workshop slides
🧠 Our Approach: AI-Powered with a Human Touch
We combine smart automation tools with real creative direction—so your branding isn’t just fast, it’s thoughtful.
✔️ Strategy first, then design
✔️ AI-assisted workflows to speed up delivery
✔️ 1:1 guidance to align with your business goals
✔️ Feedback loops to keep you involved at every stage
🎯 Perfect For:
New businesses building their brand from scratch
Established companies rebranding for growth or repositioning
Teams that want consistency across all channels
Businesses that feel “out of sync” with their current look and message
🚀 Ready to Elevate Your Brand?
Let’s turn your ideas into a brand people trust and remember.
✅ Get Your Free Branding & Identity Assesment
Before we jump into design or strategy, we want to understand you.
Fill out a short opt-in form and we’ll send you our Branding & Identity Assesment—designed to help uncover your business’s voice, goals, and biggest branding challenges.
Whether you're just getting started or rebranding after years in business, this quick self-assessment will help you gain clarity—and help us recommend exactly what you need (and nothing you don’t).
No pressure. No jargon. Just a smarter way to start building a brand you believe in.