Visual Style Guide
Make Your Brand Instantly Recognizable—Everywhere You Show Up
A cohesive visual identity builds trust, boosts recognition, and makes your business look professional across every channel.
Keep your brand visuals consistent and professional—without the design guesswork. Our Visual Style Guide outlines exactly how to use your logo, colors, fonts, and imagery so every piece of content looks on-brand. Ideal for small businesses, growing teams, and anyone tired of inconsistent branding. Includes logo rules, typography, color palettes, imagery guidelines, and layout tips.
Inconsistent visuals can make even the best businesses look unprofessional. A Visual Style Guide fixes that by giving you a clear, easy-to-follow document that outlines exactly how your brand should look. We include logo usage rules, exact color codes, font choices, image style guidelines, and real layout examples. Whether you’re DIYing your content or working with designers, this guide helps you keep everything on-brand. No more pixelated logos or mismatched colors. Just a clean, cohesive look—across social media, print, and web. It’s the secret to brand recognition and credibility. Get your custom Visual Style Guide and never second-guess your visuals again.
Build a cohesive brand look that makes you instantly recognizable—across every platform.
Your brand isn’t just a logo. It’s the full visual experience your customers associate with your business—from your colors and fonts to the way your images feel. A Visual Style Guide brings all those elements together into one easy-to-follow document that ensures your business always looks professional, polished, and consistent—no matter who’s creating your content.
What’s Included in Your Custom Guide:
Each guide is tailored to your brand and includes:
✅ Logo Usage Rules
Clear do’s and don’ts for using your logo in different settings (digital, print, on light/dark backgrounds, with or without text). Avoid stretched, pixelated, or incorrectly placed logos with simple, visual instructions.
✅ Brand Color Palette
Your exact brand colors (with HEX, RGB, and CMYK codes) organized by primary, secondary, and accent colors. We also include usage suggestions—so you’ll know what to use where (e.g., call-to-action buttons vs. background accents).
✅ Typography System
A clear breakdown of your brand fonts: headline styles, body copy, captions, and button text. We explain which fonts to use, when to use them, and how to maintain legibility and hierarchy—especially important for digital use.
✅ Imagery & Iconography Guidelines
What types of photos, illustrations, and icons align with your brand’s tone and values? We’ll define your image style—whether that’s minimal and modern, warm and human, or bold and high-energy—and include examples for future content creators to follow.
✅ Layout & Design Templates (optional add-on)
We’ll show how your visual elements work together in real-world layouts—like social media posts, business cards, email newsletters, landing pages, or pitch decks. This helps ensure visual harmony across every touchpoint.
Why It Matters
Without a visual style guide, businesses often end up with:
Inconsistent branding across platforms (which erodes trust)
Wasted time explaining visual choices to every new designer or VA
A disjointed brand presence that feels confusing or unprofessional
With a guide in hand, you’ll:
Present a unified brand image, no matter who’s creating content
Build stronger brand recognition and credibility with your audience
Feel confident knowing your business always looks on-brand
Who It’s For
This service is ideal for:
Businesses getting serious about branding
Founders working with freelancers, agencies, or in-house teams
SMBs tired of inconsistent visuals or outdated branding
Anyone launching a new brand, product, or rebrand effort
Let’s Make Your Brand Look As Good As It Is
You don’t need to be a designer to keep your brand consistent—you just need a solid system. We’ll help you define it, document it, and use it with confidence.